SORT OF COAL

Sort of Coal’s core desire is to birth a new understanding of the power and beauty of Asian Charcoal. They want to reinvent the Western perception of purity, where it does not attack our senses as with perfume and chemicals, but rather, awakens them.

Carbon is the basic element of life. All life is depending upon the carbon cycle of the planet. That is the reason why White Charcoal, that contains more then 90 % pure carbon, is an essential element of our existence.

Sort of Coal views White Charcoal with the same respect as the Japanese and Korean cultures, knowing that it has both infinite power and beauty. As they recognized that Charcoal was also used in our own culture for its absorbent and even medicinal properties, it inspired them to reintroduce Charcoal into our society as a purifying element, appealing to our senses both internally and externally, while serving as a gentle reminder to embrace what is natural and follow our innate human instincts.